Dieter Rams

Rams is my current favourite industrial designer. Best known of his Braun products of 1950’s and 1960’s. Here’s a Flickr pool of his work.

I think my grandfather had a tape recorder or maybe some photographing equipment designed by Rams.

I found this interesting article The future of Apple is in 1960’s Braun. I especially liked these ten principles of good design:

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

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